CURRICULUM VITAE – DR. SUNYOUNG HLEE （李善英）
ORCID iD: https://orcid.org/0000-0003-4798-2622
北京市房山區卓秀北街8號院綠地諾亞方舟北區6號樓
Phone: +86 136 6171 9700
個人簡介 / Profile
Sunyoung Hlee (onoonee@bit.edu.cn) is an Assistant Professor in the Department of Technological Economics and Strategic Management (技術經濟與戰略管理系), the School of Management (偉德國際1946bv官網), at Beijing Institute of Technology （偉德國際1946bv官網）, Beijing, China. She received her Bachelor in Public Administration from EWHA University and received her Ph.D. degree in Tourism Management from Tourism and Hospitality College, Kyung Hee University, South Korea. She had worked as research professor in Smart Tourism Research Center (STRC), Kyung Hee University. Her research includes big data & business analytics, smart city, service design, and ICT related hospitality and tourism marketing. Her works are published in Telematics and Informatics, Journal of Travel Research, Industrial Management & Data Systems, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, International Journal of Information Management and Journal of Vacation Marketing.
Phone: +86-10-81381069 (Office)
E-mail: onoonee@bit.edu.cn
ORCID iD: https://orcid.org/0000-0003-4798-2622
Google Scholar: https://scholar.google.com/citations?hl=en&authuser=1&user=_5YSxcUAAAAJ
Education
Mar. 2014- Feb. 2017 Ph. D. in College of Hotel & Tourism management
· Kyung Hee University, Seoul, South Korea
· Major: Convention & Exhibition management (Smart Tourism)
· Dissertation: “Online Review Studies on Smart Tourism Destinations: Applying an Heuristic and Systematic Model”
· Advisor: Dr. Chulmo Koo (MIS), Chair of Smart Tourism Education Platform (step.khu.ac.kr.chn)
Sep. 2011- Feb. 2014 Master degree in College of Health Sciences
· Won Kwang University, Iksan, South Korea
· Major: Public health
· Advisor: Dr. Yoonjum Park
Mar. 1992- Feb. 1996 Bachelor Degree in College of Social Science
· Ewha Womans University, Seoul, South Korea
· Majors: Public Administration
ACADEMIC EMPLOYMENT and TEAching Experiences
Nov. 2021-Present Assistant Professor, Associate researcher, School of Management, Beijing Institute of Technology, Beijing, China
July. 2017-Dec. 2020 Research Professor, Smart Tourism Research Center (STRC), Kyung Hee University, South Korea, (strc.khu.ac.kr)
Sep. 2019-Dec. 2020 Instructor, Kyung Hee University
Mar. 2014-Feb. 2017 Research Associate, Smart Tourism Research Center (STRC), Kyung Hee University, Seoul, South Korea.
Mar. 2011-Dec. 2014 Adjunct Professor, International Convention Management, Korea Tourism College, Icheon, Gyeonggi-do, South Korea
Nov. 2011-Mar. 2014 Chief Director at The Planning Company, Seoul, South Korea (Integrated Marketing Communication Management and BTL Strategy)
Jun. 2006-Oct. 2011 Chief Director at EMCBTL, Seoul, South Korea (Marketing Strategy and Communication Management)
Sep. 2004-Jun. 2009 Responsible Instructor (Special Event) of EWHA Social Education Center, Seoul, South Korea
Mar. 2004-Jun. 2006 Chief Director at EMC Associations, Seoul, South Korea (Brand management and VIP Marketing)
Jan. 1997-Oct. 2003 Special Event Director at SAKYE Communications, Seoul, South Korea (IMC and Promotion, Special Event Creator)
Research Interests
· Big data & Business Analytic and AI Applications in tourism and creative industries related studies
· Consumer behaviors and decision-making process related to advanced information technologies
· Smart tourism and technology mediated contents (e.g., AR, VR and Metaverse)
· Experience management and Service design based on design thinking
Publications
International Journal Articles
1. Hlee, S., & Lee, H. (2023). Spatial agglomeration effects on eSports events: An intra-and inter-industry and regional analysis approach. Information Processing & Management, 60(2), 103246. (First author, ISI Indexed: SSCI, JCR Q1, IF=7.466)
2. Shin, S., Kim, T., Hlee, S., & Koo, C. (2023). Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception. Journal of Hospitality & Tourism Research, 10963480231194689. (Co-author, ISI Indexed: SSCI, JCR Q1, IF=4.2)
3. Hlee, S., Park, J., Park, H., Koo, C., & Chang, Y. (2022). Understanding customer's meaningful engagement with AI-powered service robots. Information Technology & People, (ahead-of-print). (First author, ISI Indexed: SSCI, JCR Q1, IF=4.938)
4. Hyun, Y., Hlee, S., Park, J., & Chang, Y. (2022). Discovering meaningful engagement through interaction between customers and service robots. The Service Industries Journal, 42(13-14), 973-1000. (Co-author, ISI Indexed: SSCI, JCR Q1, IF=9.450)
5. Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Fake Reviews or Not: Exploring the relationship between time trend and online restaurant reviews. Telematics and Informatics, 59, 101560. https://doi.org/10.1016/j.tele.2020.101560. (First author, ISI Indexed: SSCI, JCR Q1, IF=4.139)
6. Hlee, S. (2020). How reviewer level affects review helpfulness and reviewing behavior across hotel classifications: the case of Seoul in Korea. Industrial Management & Data Systems, 121(6), 1191-1215. (Single author, ISI Indexed: SSCI, ABDC A, JCR Q2, IF=3.329)
7. Hlee, S., Lee, J., Moon, D., and Yoo, C. (2017). The acceptance of 'intelligent trade shows': Visitors' evaluations of IS innovation. Information Systems Frontiers, 19(4), 717-729. DOI 10.1007/s10796-016-9703-5. (First author, ISI Indexed: SSCI, ABDC A, JCR Q1, IF=3.71)
8. Kim, J. Y., Hlee, S., and Joun, Y. (2016). Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6), 1340-1349. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=8.21)
9. Jo, H., Chung, N., Hlee, S., & Koo, C. (2021). Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research, 00472875211014962. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=10.31)
10. Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Will the relevance of review language and destination attractions be helpful? A data-driven approach. Journal of Vacation Marketing, 27(1), 61-81. (First author, ISI Indexed: SSCI, ABDC A, JCR Q3, IF=2.05)
11. Lee, H., & Hlee, S. (2021). The Intra-and Inter-Regional Economic Effects of Smart Tourism City Seoul: Analysis Using an Input-Output Model. Sustainability, 13(7), 4031. (Corresponding author, ISI Indexed: SSCI, JCR Q2, IF=2.567)
12. Hlee, S., Lee, J., Yang, S. B., & Koo, C. (2019). The moderating effect of restaurant type on hedonic versus utilitarian review evaluations. International Journal of Hospitality Management, 77, 195-206. (First author, ISI Indexed: SSCI, ABDC A*, ABS 3, IF=6.701)
13. Hlee, S., Lee, H. and Koo, C. (2018). Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model. Sustainability, 10(4). doi:10.3390/su10041141 (First author, ISI Indexed: SSCI, JCR Q2, IF=2.567)
14. Yang, SB. Hlee, S., Lee, J., and Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp.com: a dual coding theory perspective. International Journal of Contemporary Hospitality Management, 29(2). 817-839. (Co-author, ISI Indexed: SSCI, ABDC A, ABS 3, JCR Q1, IF=5.667)
15. Hlee, S., Yhee, Y., Chung, N., & Koo, C. (2019). # Service Innovation by Design Thinking Methods: A Case of Seoul Children's Grand Park (SCGP). E-review of Tourism Research, 17(2). (First author, ISI Indexed: SCOPUS)
16. Koo, C, Chung, N, Kim, D., and Hlee, S. (2016). The Impact of Destination Website and Cultural Exposure: A Comparison Study of Experienced and Inexperienced Travelers. International Journal of Tourism Cities, 2(1), 1-16. (Co-author, ISI Indexed: SCOPUS)
Book Chapters
1. The Making of Smart City in Korea: The Quest for E-Seoul, Lexington book
Book Chapter: “The intra-and inter-regional economic effects of smart tourism city Seoul: analysis using an input-output model.”
2. Book Chapter of ‘Smart Tourism City II’ (Service Design, 2021, Kyung Hee University Publications. (In Korean)
3. Book Chapter of ‘Smart Tourism City I’ (Sharing Economy), 2019, Kyung Hee University Publications. (In Korean)
ACADEMIC DEVELOPMENT ACTIVITES
1. Kim, T., & Hlee, S. (2021). Does Metaverse Improve the Effectiveness of Trade Show?. Korea Management Information Society Conference, 235-238.
2. Hlee, S., Yhee, Y., Chung, N., & Koo, C. (2020). How reviewer level and hotel rating affect review helpfulness of online reviews in small and medium-sized hotels-the case of Seoul. TOSOK International Conference, 87, 355-358.
3. Hlee, S. (2019). The Research Trends of Tourism and Hospitality Online Reviews. TOSOK International Conference, 85, 200-202.
4. Chung, N., Jo, H., Hlee, S., & Koo, C. (2019). Exploring the determinants of cognitive dissonance in online travel agencies: The moderating effect of regulatory focus. TOSOK International Conference, 86, 198-198. Hlee, S., Lee, J., Yang, S. B., & Koo, C. (2016). An empirical examination of online restaurant reviews (Yelp. com): moderating roles of restaurant type and self-image disclosure. In Information and communication technologies in tourism 2016 (pp. 339-353).
5. Hlee, S., Lee, J., Chung, N., & Koo, C. (2015). The Antecedents of Business Collaboration and its Consequences in an Exhibition Context: Perspective of Exhibitors. TOSOK International Conference, 78(4), 433-460.
6. Hlee, S., Chung, N., & Koo, C. (2015, August). Connected IT Usage and Trade Show Effectiveness: Developing to Smart Trade Show. In Proceedings of the 17th International Conference on Electronic Commerce 2015 (pp. 1-8).
