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CEIBS Case Expert Xu LeiPing and his team visits the School of Management and Economics Case Center

On the morning of November 3, Xu LeiPing, Assistant Director of the Case Center of CEIBS, Zhu Qiong and Zhang Xiaoping, case researchers, visited the School to share their experiences in case development, case teaching and participation in domestic and foreign case competitions. This lecture adopted the flexible way of online and offline synchronization.

Mr. Xu LeiPing first shared the rich experience of case development, teaching and case library construction with the practice of CEIBS for many years. Then, with his many years of experience in developing China-EU cases, Yiwei cases and Harvard cases, Zhu Qiong shared the domestic and foreign case competitions and storage requirements. And through the hippo fresh case, summed up the core criteria and key to judge a good case.

In the lecture question and answer session, the teachers actively asked questions, and the three experts also gave detailed answers to the teachers' questions in case development and teaching. Finally, Vice Dean Zhang Xiang made a summary and thanked CEIBS experts for their wonderful sharing. Both sides look forward to further cooperation in case development and teaching.


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